We Honor Heroes


A Latin Term Meaning “Lead by Example”

Here at Sonoran Winds Hospice it means that we as team members behave in a manner that inspires others. The principles, training and values imbued into each member are the building blocks for making the right decisions at the right time.

Principles include:


Bear true faith and allegiance to the mission, fellow team members and the authorities that govern our service.


Fulfill our obligation of exceptional care for the patient and family.


Treat people as they should be treated.

Selfless Service

Put the welfare of patients and families we serve above all.


Live up to the confidence placed in us by the families we serve and the team we serve with.


Do what’s right, ethically, clinically, legally and morally.

Personal Courage

Do the right thing in the face of fear or adversity.

1 in 4 Americans who die each day are Veterans. The first step to providing quality care for our heroes is to learn more about their unique needs by becoming familiar with military/ service culture.

The Sonoran team is trained to accompany, support and guide our heroes, their spouses and families through their life stories toward a more peaceful ending. Clinicians are specially trained to show honor through respectful inquiry, compassionate listening and grateful acknowledgement. Veterans who have served as military, law enforcement, firefighter or first responder, regardless of the country of their service, will be treated with the utmost respect they’ve earned.

Our Motto


Latin for “Always Grateful”

Symbolizes the commitment held by every team member. The commitment is built on the understanding that the way Heroes view their service, whether it is positive or negative, has implications for how they view their disease, especially if it is related to their service. Our care plans include the following important principles:

  • Give Veterans/ First Responders an opportunity to tell their stories.
  • Respect Veterans/ First Responders service, their feelings, and any suggestions they might offer relating to their care.
  • Thank Veterans/ First Responders for their service to our country.
  • Show appreciation for the families of Veterans/ First Responders.
  • Always be sincere, caring, compassionate and ready and able to listen to what a Hero or their family member has to share about the situation they are dealing with.
  • Be supportive and non-judgmental and always validate feelings and concerns.
  • Be honest, sincere, caring and respectful.
  • Accept, without judgment, the Veteran/ First Responder as he/she is.
  • It might take longer for some Veterans to trust you. Be patient and listen.
  • Expect the Veteran’s sharing to occur over a period of time.

Honoring Veterans

American’s Veterans have done everything asked of them in their mission to serve our country and it is never too late to give them a hero’s welcome home. Sonoran Winds staff, together with family and caregivers provide the last opportunity for Veterans to feel that their service was not in vain, and that they are valued and appreciated. Simple acts of gratitude make up for a lack of appreciation or recognition during the Veteran’s lifetime, especially for those Veterans who were never welcomed home or thanked for their service. It is our privilege to provide public or bedside salutes to honor each veteran. In addition, volunteers can assist family members with obtaining lost Medals of Honor, Challenge Coins and Presidential Citation Certificates.

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